The Y2K era wasn’t all glitter pens and Juicy Couture sweatsuits. It was also a time where tabloid “journalism,” diet culture, and misogyny reigned supreme. Today, women who were in the spotlight are collectively flipping the script, making comebacks, and controlling their narrative.

How Triangl founder, Erin Deering, used a pretty genius marketing hack, some light IG stalking and a dash of FOMO to get her bikinis to Kendall Jenner.

Universal Music Group has pulled its catalogue from TikTok. Elmo Joins X. Kristin Juszczyk & The Taylor Swift Effect. Pookie Looks Absolutely Fire (Or Does She?).

Sometimes when we talk to clients and founders about trends like this, they look at us like we have three heads. Why does this matter and how is it going to sell my product? Well, these trends matter because they give us incredible insight into how people are feeling, what they are seeking, and what motivates them.

Let’s dive into how Canadian national treasure, Michael Cera, and cult-favourite skincare brand, CeraVe, executed one of the most brilliant marketing campaigns we’ve ever witnessed.